The music industry is attempting to keep ringtones at the center of the mobile music market at Despite their ubiquity, ringtones still account for about 10 percent of global music sales. Their revenue is vital to the music industry, and it is unclear if this will remain the case in the future. While phones may merge with other devices, their ringtone billing structure and financial arrangements might stay intact. Besides being profitable, ringtones are also an avenue for marketing songs and albums.